Social campaign: ‘Mentally Strong. Ukraine’

  • According to the International Organization for Migration’s (IOM) recent study, over 15 million Ukrainians reported that they have experienced the deterioration of their mental health since the start of the war.
  • Fleeing homes in search of safety, being a refugee in a foreign country without knowing the language, hiding in the basements from shelling, trying to provide for families after losing a job, being separated from loved ones, facing outages of power and electricity — all these stressors contribute to anxiety, panic, depression, insomnia and other stress-related disorders.
  • The goal of this campaign is to raise awareness of the mental health issue as a reaction to abnormal situations, and to normalize the idea of getting professional help, to encourage family members to openly talk about mental health, and to create a support system.
  • For this campaign I designed a brochure, posters, a tote-bag, a coffee mug, t-shirts, and pullover hoodies. Accepting personal vulnerability, and giving yourself enough time to heal, provides needed strength to move forward. This would make society mentally strong.